Entries tagged with advert

I hadn’t heard about the Lynx Apollo mission. Now that I have, I can feel a full-on rage attack coming on.

“…press representatives of the Axe-Apollo project in the UK were genuinely surprised that the campaign might be perceived as sexist and reassured that women are more than welcome to join.”

Because of course, the tagline “LEAVE A MAN, COME BACK A HERO” isn’t sexist at all. Neither, clearly, is the poster.

Or the ad.

So I’m now rooting for Kate Arkless Gray, @spacekate, who’s not only passionate about getting into space, but also about keeping sexism out of space. Thanks to her efforts, Unilever was obliged to revise competition rules in countries such as Russia, Mexico and the Ukraine, which previously had explicitly banned women from entering.

She’s competing against 249 people for one of 4 spots this weekend. Unfortunately, it looks like the competition is rigged to favour men after all. With the best will in the world, as a competing athlete myself, I know that in a strictly physical competition that isn’t ultra-endurance, the best men will always beat the best women.

There are ways around this, of course, the simplest of which is to take 2 men and 2 women and take the best 2 of each. But will they do that?

Take another look at the poster, at the ad campaign, at the fact they had to be shamed into not excluding women from the competition in some countries. What do you think?

Originally published at Singularity. You can comment here or there.

The Brits are known for their love affair with their pets. There have been documentaries made about it — Nick O’Dwyer’s Most Pampered Pets In Britain, for one. People go a bit mad for their animals, and it can result in them treating their pets as children: they buy them clothes and let them sleep in their beds and then wonder why they end up neurotic and disturbed and in need of assistance from the lovely Victoria Stilwell.

Dogs are dogs as far as I’m concerned. I’m not the sort to be won over by doleful brown eyes trying it on for scraps from the dinner table. I love dogs, and hope that one day our life will allow for us to get one or three —it wouldn’t be fair to the dog to get one before we have the time to commit to ownership— but I don’t believe in treating dogs as if they were human. A dog should certainly be a member of the family, because the family has to be the dog’s pack, but that doesn’t mean they should be treated like the human members of the family, despite current theories suggesting dogs and humans evolved, quite possibly together, to have an instinctive grasp of mutual social language. A bright dog can learn by imitation, and dogs watch their families constantly for instruction and communication the way humans chat to each other. Canines are all about body language.

Given all that, I’m not too sure what to make of JML’s latest range of dog toys, Frood took great delight in pointing out to me:

Crazy Critters are ultra durable and realistic looking plush toys that will provide your best friend with hours of playful fun. What makes them different from other dog toys is that they are stuffing-free, you’ll never have to clean up the mess from a ripped stuffed animal again, plus your pet won’t ever be tempted to eat the stuffing, which could be harmful to its health. Crazy Critters are also machine-washable, so you can use them indoors or outside over and over again.

Admittedly, it’s a damn sight better than buying them tutus covered in Swarovski crystals or a Calvin Klein jacket or even special dog cologne. Dogs are supposed to enjoy worrying dead animals. They are carnivores, after all.

Still. Those Crazy Critters resemble road kill rather more than the usual dog toys I see, and I think I might feel a bit weird offering my dog a squished fox to rip to shreds, even knowing that the dog wouldn’t think it resembled a squished fox in the slightest. I would know.

Maybe they should be renamed “Countryside Alliance Critters”.

Originally published at Singularity. Please leave any comments there.

Feminism means equality. IN SPACE

Plush roadkill for your dog