I hadn’t heard about the Lynx Apollo mission. Now that I have, I can feel a full-on rage attack coming on.
Because of course, the tagline “LEAVE A MAN, COME BACK A HERO” isn’t sexist at all. Neither, clearly, is the poster.
So I’m now rooting for Kate Arkless Gray, @spacekate, who’s not only passionate about getting into space, but also about keeping sexism out of space. Thanks to her efforts, Unilever was obliged to revise competition rules in countries such as Russia, Mexico and the Ukraine, which previously had explicitly banned women from entering.
She’s competing against 249 people for one of 4 spots this weekend. Unfortunately, it looks like the competition is rigged to favour men after all. With the best will in the world, as a competing athlete myself, I know that in a strictly physical competition that isn’t ultra-endurance, the best men will always beat the best women.
There are ways around this, of course, the simplest of which is to take 2 men and 2 women and take the best 2 of each. But will they do that?
Take another look at the poster, at the ad campaign, at the fact they had to be shamed into not excluding women from the competition in some countries. What do you think?